Every month throughout the year IBB Hotel Collection will be promoting one eco-action. To start off the year, this month we are promoting Veganuary! Veganuary is a plant-based revolution that advocates for more people and businesses to embrace a lifestyle that involves the consumption of less animal products.
Why is it beneficial to eat less animal products?
Through the Veganuary campaign, millions of people are encouraged to eat vegan in January and thousands of businesses are encouraged to increase their vegan options to inspire this audience. This action then increases the chances of more people trying vegan options because they are more easily available.
The consumption of less animal products can help the environment, prevent animal suffering, and improve the health of millions of people around the world. We are not advocating for a vegan world because we are free to choose how we live our lives, but if we all make an effort to have a few meat and dairy-free meals per month or make a conscious decision to consume sustainably-sourced food, we will be helping our ourselves and our planet.