Celebrating International Day of Forests

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Planting seeds of change with IBB Hotel and Cugó Gran Collections

As the world comes together to celebrate the International Day of Forests on March 21st, we at IBB Hotel and Cugó Gran Collection are proud to share a heartwarming update on our ongoing commitment to environmental sustainability. Thanks to the generosity of our guests and the incredible efforts of the Treeapp initiative, we’re delighted to announce that we’ve raised enough funds to plant a remarkable 720 trees since December 5th, 2023.

Planting seeds of change

Since integrating a transaction code on our guests’ stays on Plant A Tree Day last December, our guests across all our hotels have shown unwavering support for our mission to make a positive impact on the planet. Through their donations, we’ve been able to contribute significantly to reforestation efforts in areas where trees are needed most. We’ve entrusted Treeapp to plant these trees strategically, ensuring they benefit local communities and maximize environmental impact.

“We extend our heartfelt thanks to each and every one of our guests who has contributed to this remarkable achievement. Your generosity and commitment to sustainability are truly inspiring. Together, we’re making a tangible difference in the fight against deforestation and climate change,” said Anuschka von der Heyden, Head of Sustainability.

While we celebrate this milestone, our dedication to environmental stewardship remains unwavering. We’re excited to continue our partnership with Treeapp and look forward to planting even more trees in the months to come. We’ll keep you updated on our progress and share the stories of how your contributions are transforming landscapes and livelihoods around the world.

Keep an eye on our social media channels for sustainability updates. We’ll also be posting regular updates on the number of trees planted, ensuring transparency and accountability every step of the way.

On this International Day of Forests, let’s celebrate the power of collective action and the remarkable impact we can achieve when we come together for a common cause. Thank you for being a part of our journey towards a greener, more sustainable future. Together, we’re planting seeds of change that will benefit generations to come.

About the International Day of Forests

The International Day of Forests, observed annually on March 21st, serves as a global platform to raise awareness about the importance of forests and the critical role they play in sustaining life on Earth. It is a day to celebrate the beauty, diversity, and abundance of forests while also highlighting the urgent need for their protection and conservation. From providing oxygen and regulating climate to supporting biodiversity and fostering sustainable livelihoods, forests are invaluable assets that deserve our utmost care and attention. This day reminds us of our collective responsibility to safeguard these precious ecosystems for present and future generations, ensuring a harmonious coexistence between humanity and nature.